A couple weeks back there was all sorts of this and that written about the fate of direct mail and fundraising in light of some recent reporting done about the last quarter of 2007.

General gist is that some thinkers (who happen to blog) in the online fundraising and direct mail world have been writing quite a bit the last week or two about these topics. Seems to be in response to a Chronicle of Philanthropy article titled “Direct Mail Appeals Suffer, New Survey Finds” (though the article does note that environmental organizations did better than most last year). The survey in question being the Target Analysis Group’s regular report, which I believe Bruce mentioned in a recent call.

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