So I’ve heard that green is the new black, and I’d have to agree. There are few trends more fashionable than eco-friendly anything at the moment. I’ve certainly caught the bug - I tote around a sweet Freitag bag made of recycled truck tarps and parts, I drink out of a pretty little SIGG bottle every day at work, and I pay three times as much for environmentally-friendly laundry detergent. What can I say, it makes me feel hip AND socially conscious. Bonus. I’m addicted to “green.” And all around us, this seems to be the trend.

My favorite go-to magazine, Women’s Health, wrote a feature about global warming/environmental issues about a year ago that was so popular with readers that they’re now including similar topics in every issue (because their readers asked for it, repeatedly!). There’s now an entire section of their website dedicated to “Green Living.”

A few months ago, a particular story caught my eye, in which several environmental/conservation organizations were mentioned, and it made me think about where TWS fits into the conversation. How can we position our organization for opportunities for exposure to audiences that are friendly to our causes but that aren’t squarely within our current target audience? The magazine’s demographics are surely appealing, and I’m sure there are many other publications - online and off - that could offer exposure to segments of people learning about our issues and inspired to do something, just as I was when I read that first article on the topic (and the many since).

Organizationally, I know these conversations are already happening. Let’s keep it up. TWS’ mission, goals, and programs have broad appeal to a mass of different audiences. Our work is incredibly relevant to so many of the big ticket issues right now. All we have to do now is let more people know!

Spread the word: “green is in, and so is TWS.”